Advertising Rates (Per Insertion, Color or Black & White)
| Size |
Dimensions (inches) |
Once (pay now below) |
3 consecutive* |
6 consecutive* |
| Full Page |
5 x 8 |
$148 |
$135 ($120) |
$120 ($105) |
| 1/2 horiz. |
5 x 3-15/16 |
$90 |
$81 ($72) |
$72 ($63) |
| 1/2 vert. |
2-3/8 x 8 |
$90 |
$81 ($72) |
$72 ($63) |
| 1/4 horiz. |
5 x 1-7/8 |
$55 |
$49.50 ($44) |
$44 ($38.50) |
| 1/4 vert. |
2-3/8 x 3-15/16 |
$55 |
$49.50 ($44) |
$44 ($38.50) |
| 1/8 horiz. |
2-3/8 x 1-7/8 |
$35 |
$31.50 ($28) |
$28 ($24.50) |
| 1/16 horiz. |
2-3/8 x 15/16 |
$20 |
$18 ($16) |
$16 ($14) |
AFDCS membership is required to advertise. Rates are for camera-ready ads. Submitted ads are subject to approval of the AFDCS and the editor, who reserve the right to reject or decline advertising or suspend advertising privileges for any reason for such periods of time as in their discretion they see fit.
First Days does not guarantee advertisements, but accepts copy in good faith, reserving the right to reject objectionable material. Purchasers should request authentication of valuable material.
Payment requirements: One-time advertisers must prepay. No discounts are allowed. For contract clients only, a 10% discount is allowed if the ad is prepaid or payment is sent with copy. Checks, money orders and credits cards (Visa, MasterCard, American Express), paid to the order of the American First Day Cover Society, are accepted but online payments are preferred. Payment is due with Ad copy per the schedule below. Accounts more than 30 days in arrears will be charged at a rate of ½ percent per month or fraction thereof. Foreign advertisers must prepay the entire contract in U.S. funds.
Advertising Calendar for 2026
| Issue and Date |
Ad Due to Ad Manger |
Ad Due to Editor |
| Issue 486 January-February 2026 |
January 15, 2026 |
January 23, 2026 |
| Issue 487 March-April 2026 |
March 15, 2026 |
March 23, 2026 |
| Issue 488 May-June 2026 |
May 15, 2026 |
May 23, 2026 |
| Issue 489 July-August 2026 |
July 15, 2026 |
July 23, 2026 |
| Issue 490 September-October 2026 |
September 15, 2026 |
September 23, 2026 |
First Days Advertising Manager
W. Douglas George
67 Pomeroy Lane
Amherst, MA 01002
(413) 727-5856
Email: ads@afdcs.org
